Guess is launching a new fragrance named Guess Girl which arrives on the market in February 2013. The fragrance aims at young woman in her twenties and is inspired by 30th anniversary of Guess brand. "We wanted to create something that will preserve sexappeal and youthful spirit of the brand“- stated Steve Mormoris of Coty Beauty for WWD.
Guess Girl is a seductive, floral-fruity fragrance signed by perfumer Laurent Le Guernec of International Flavors & Fragrances. Top notes are dominated by fruity notes of nectar made of raspberry, melon and bergamot. The heart introduces floral notes of Brazilian paradise orchid combined with Provencal acacia and lilies, while the soft and creamy base is composed of Australian sandalwood and Madagascar vanilla.
Fragrance Guess Girl will be available as 30, 50 and 100ml Eau de Toilette accompanied with 2ml perfumed body care cream. Photos for advertising campaign were taken by Ellen von Unwerth in collaboration with creative director of Guess, Paul Marciano. Face of advertising campaign is Amber Heard.
Ten Point Guide to Check Your Perfume is Genuine :
The Price : If it’s too cheap or hugely discounted, there’s a high probability it’s a fake
The Place : Buy your favorite perfume only from authorized and licensed retailers who clearly state this.
The Serial Number : Look for control numbers, batch number or the serial number. The serial number should match on the bottle and box.
Quality of Package : Note its thickness, clarity and overall quality. Brittle or cloudy cellophane is a red flag.
Spellings : An ‘authentic’ designer perfume box with a spelling mistake or print error is clearly a fake.
Color : Genuine fragrances are never murky or cloudy. If there are sediments or particles in the bottle, it’s a fake.
Container : Examine the quality of the fragrance bottle. Check for thickness, clarity, scratches, air bubbles or discoloration.
Look at the bottle's cap : Check the color, shape and quality of the molding.
Texture : Feel the fragrance between your fingers for excessive oiliness, a common sign of a fake perfume.
Smell : Counterfeit fragrances are often made improperly. Normally, when perfume is attached to alcohol, it is placed in cans for few days to settle. Fakes often skip this step, so the composition is messy, flat and unpleasant.